Boulder Public Library District | Content Strategist

Copywriting

Description

The BPLD is committed to advancing equity in our diverse community by providing accessible programs, print and digital materials, tools and technology, and educational opportunities. Across our five current locations, we are proud to offer resources such as a makerspace, art galleries, outdoor learning areas, a multimedia local history archive, community literacy programs, and a theater. Boulder Public Library strives to be a safe and welcoming place to all staff and patrons alike. Through outreach, community partnerships, and volunteer-driven programs, we seek to adapt our services to those who may experience barriers to visiting our physical locations.

We circulate more than 1.5 million items annually, but we believe that a library is more than a place to borrow free materials. As a vital civic space, we provide opportunities for our more than 500,000 yearly visitors to study, host meetings, be introduced to new people or experiences, and connect to essential local services.
Our employees are part of a vibrant, uplifting workplace culture that honors the joy and commitment of meaningful public service, while still caring for the needs of the individual. Our work is highly collaborative, adaptive, inquisitive, and is always on-going. We are passionate individuals with diverse backgrounds, interests, and experiences and we are dedicated to our mission of connecting people, ideas and information to transform lives and strengthen our community.

Job Summary:

As the Content Strategist for the Boulder Public Library District (BPLD), you will play a crucial role in developing and executing marketing and communication strategies to enhance the library's brand presence and engage target audiences. Collaborating with leadership, library managers, and colleagues, you will create compelling content, manage various communication channels including social media, website, newsletters, and support marketing campaigns. You will ensure that the cadence and tone of information aligns with the organization’s communication plan and objectives.

Essential Functions:

• Create and issue high-quality written and visual content for a variety of marketing and public information print materials and online platforms, including social media posts, newsletter, and email campaigns, with the goal of advancing the library’s mission and enhancing patron engagement. (40%)
• Manage and strategically improve the library’s social media presence on platforms including Facebook, X, and Instagram by creating and scheduling engaging posts, tracking impact, and interacting with social media participants. (25%)
• Develop and maintain public and internal communications by preparing talking points, creating press releases, and formulating media pitches. (10%)
• Monitor and analyze the impact of library marketing and communications, gathering feedback and utilizing metrics to assess campaign effectiveness and implement necessary changes. (20%)
• Develop and maintain brand guidelines and provide leadership and guidance to colleagues to ensure brand consistency for marketing and communication channels. (5%)

Additional Responsibilities:

• Serve as a library representative by participating in community activities, committees, working groups, and events.
• Collaborate with colleagues to attain desired outputs and outcomes for the organization, promoting a positive and productive workplace culture.

This position is a full-time, in-person, 40-hour per week position. We are targeting a hiring salary range of $60,000-$70,000 per year.

Minimum Qualifications:

• Education and experience: Bachelor's degree in marketing, communications, public relations, journalism, or related field. A minimum of five years of work experience in marketing or communications roles and experience with media relations, social media engagement and community outreach.

• Skills:
1. Demonstrated strong writing and editing skills with attention to detail and effective interpersonal and communications skills.
2. Proficiency in using Microsoft Office software and marketing tools (Canva, InDesign, etc.) and social media management tools. Proficiency of making changes to the website.
3. Expertise with analysis of social media metrics to evaluate impact and effectiveness of digital marketing and communication strategies.

Working Conditions:

Work primarily in an office setting. Work may include extended periods of time viewing a computer monitor and operating a keyboard. Requires sufficient manual dexterity that permits the employee to operate a computer, office, and library equipment. Sufficient personal mobility and physical reflexes which permit the employee to work in a multilevel facility. Seeing, hearing, and speaking required.

Health and Wellness Benefits

Group medical, dental and vision benefits to employees who work 20 hours or more per week
Lifestyle Spending Account for all benefit-eligible employees
Employer paid basic life and long-term disability insurance
Employer paid employee assistance program for employees and their household members
Health Savings or Flexible Spending Accounts for all benefit-eligible employees
Voluntary , employee paid, group accident, critical illness and hospital indemnity plans for all benefit-eligible employees
Employees who work 20 hours or more per week are eligible to take up to 12 weeks of paid parental leave following the birth of an employee’s child or the placement of a child with an employee for adoption or foster care
Infant at Work Program
Time-off Benefits

80 hours of paid sick leave per year for employees who work 20 hours or more per week
12 paid holidays and 3 floating holidays
Time off for jury duty, bereavement and voting
Pet adoption leave
New grandparent leave
Helping Your Future

Public Employee Retirement Association of Colorado (PERA) Defined Benefit Plan or PERA Defined Contribution Plan
PERA 401(k) Plan
Tuition reimbursement program and student debt repayment assistance
Paid training and professional development

Library Perks
Easy access to unlimited resources—including books, movies, programs, digital technology and more