Planet Propaganda | Senior Brand Strategist

Brand Strategy

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Type Of Work:
Date Posted:
September 8, 2023


Hey there. We are Planet Propaganda, and we’re looking for a Senior Strategist to join a great team of creative co-conspirators.

You might be the right person for the job if you can demonstrate experience and unique ways of thinking about how brands can function as a form of shorthand for how we tell ourselves who we are, and how we rally together, in small groups, subcultures, or across culture, around the products and brands that influence our individual and collective identities.
Some things to know to help you succeed in this role:

*Planet works with all sizes, shapes and forms of brands, from start-ups and non-profits to publicly traded companies, public equity firms, and anyone in between. But most importantly, we want to help do bold, eye-catching, effective work to take business farther than most people think they can go.

*If you’re interested, know that you will be ideating, developing, and executing strategies across a variety of categories and industries.

*Also know that you’ll be doing a wide-range of what falls under “brand strategy” or “communications strategy,” so sometimes that will be building creative briefs for ad campaigns; sometimes it will mean helping a company build internal consensus to retain and attract talent; sometimes it will have nothing to do with “advertising strategy” and be focused on helping a company get acquired, helping a company craft the right message for another company they acquired, or helping a company figure out how to shift a mindset in order to sell an existing product to a new audience long before a creative platform or an ad campaign gets ideated. And then, also, sometimes (and they are FUN times) it will be working with an awesome Creative Team to craft some amazing campaigns.

Ok, here is what we need you to bring to the table in order to be a great fit for this role:

*Required Skills and Competencies:

*7 – 10 years of experience in an agency-side strategy department or brand strategy shop

*Have experience managing small teams

*Will bring a tool box of methodologies that you can flexibly adapt to complement (and fine-tune) our current approach

*Are exceptional at finding, conducting, interpreting, and distilling research into simple and compelling insights that fuel great stories and superb presentations

*Are boundlessly curious, and push yourself continually to ask better questions that will reveal the unexpected nuggets that lead to big results

*Can explain creative ideas in terms of business problems to anyone from a CEO to a junior copywriter with unwavering clarity

*Have a solid understanding of business metrics, and how customers' brand experiences drive them. Or, to put more of a point on it, demonstrate that you are willing and able to get excessively embedded in a client’s business and operational realities.

*Possess confidence and a POV, tempered with humility and a collaborative spirit

*This is a remote/hybrid-remote position, so, if you’re based outside of Madison, WI, which is where Planet’s office is located, we encourage you to apply, but this position will be the best fit for someone who is either within a reasonable driving distance from Madison (ex. Chicago), or at least based in the Midwest. Neither of those apply to you? Reach out anyway if you’re interested.

*Know the relevant software well: Google suite (Google Drive/Slides/Docs/Sheets, etc) Other presentation formats (i.e. PowerPoint / Keynote), Familiarity with some go-to Strategy research tools (there are a lot of these, so make sure you can talk about how you’ve used a few if we get to have a conversation with you), Social Listening, being better at Googling stuff than the average person, etc.

What you can expect from us in return:

*A work-life balance! The most elusive thing in our industry, and we can actually deliver it to you.

*A kind, empathetic, compassionate work environment, even in a remote/hybrid-remote setting.

*A leadership team that cares about you, and every person on every team. We’re not perfect, and we don’t pretend to be, so we’ll listen to you and continually strive to maintain and enhance what makes Planet Propaganda a place people want to work for and spend their time with.

*A stimulating, challenging workload. So like we said, we’re not bringing you on to burn you out, but you also gotta bring it. You won’t be bored, which is great, but we WILL expect you to bring your passion, your best thinking, your best work, and your most collaborative spirit to everything you do at Planet.


*Health and Dental Insurance
*401k Plan
*Flex Spending Account
*Paid Sick/Vacation Days
*Maternity/Paternity Leave
*American Players Theatre / High Noon Saloon Access
*Day off on your birthday

Planet is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.