Bonfire Collective | Social Media Director
Digital Marketing
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Description
About Bonfire Collective
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develop visionary insights, strategies, content, and marketing campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the American Mountain Guides Association and the American Institute for Avalanche Research and Education (AIARE), as well as outdoor brands who are shifting industry paradigms, like Ibex and Rocky Talkie. We also work with guide services, ski areas, conservation organizations, and other adventure- and experience-driven brands.
Our little team is rock solid. We:
Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
Work hard. We relentlessly innovate, execute, and make life better for our clients.
Care hard. Personally and as a team, we volunteer with conservation nonprofits. We also give to environmental causes as a 1% for the Planet member business.
Summary of Position
Bonfire Collective is looking for an organic social media strategist (primary focus in organic social, though the ideal candidate will have a deep understanding of other owned marketing channels, such as email and brand ambassadors, to join our team for about 10–20 hours/week to start. This is an ongoing contract position. We’d like to develop a relationship with someone who is engrained with the outdoors, thinks on both macro and micro levels, and who’s excited to help our mission-based clients make the most of their budgets. This role is ideal for a motivated and experienced freelancer who’s looking for an anchor client in the outdoor industry.
Location
As a contractor, you’ll have tons of flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is opportunity for partial on-site work. Bonfire Collective is based in downtown Golden, Colorado, and we just moved into a great new office that’s a block from Clear Creek and surrounded by trails.
Hours
Up to 20 hours/week (appx. 40–80 hours/month) as an independent contractor. Opportunity to increase hours over time.
Compensation
$60–$80/hour depending on experience. Opportunity to increase rate over time based on performance.
Reports To
Director of Strategy
Expected Duties Include…
Owning and defining client and agency organic social media strategy
In conjunction with our digital media strategist, building and evolving comprehensive organic social media strategies through to execution that are on-brand and results-driven
Developing client brand ambassador and athlete programs
Developing, tracking, and reporting on social-specific benchmarks and KPIs
Developing monthly content/editorial calendars
Leading development of insights and optimization recommendations
Conducting social listening
Investigating past posts/strategies and making recommendations
Supporting and troubleshooting issues on various platforms as they arise
Mentoring of staff, contractors, and clients
Creating clean and thoughtful reports and analysis
Partnering and coordinating with inter-agency teams
Communicating with clients as necessary
Collaborating on advertising strategies, content strategies, and creative campaigns
Ideally: Proficient across content creation, copy development, and creative direction (if out of your capabilities, then an ability to copy and art direct a creative team)
Bonus points if you have previous experience developing brand ambassador strategies and managing execution, optimization, and analysis
Our Ideal Candidate Has…
5+ years social media management experience, with an emphasis in organic social
Proven track record developing unique and successful social media campaigns and stories using a variety of content types including graphics, photography, and video
The outdoors embedded in your DNA, and ideally experience in the outdoor industry
Deep working knowledge of organic social best practices and proven experience executing campaigns across Instagram, LinkedIn, Facebook, Twitter, and beyond
Experience recruiting and managing team of brand ambassadors, athletes, and influencers
Experience in storytelling, writing highly creative and compelling copy
Experience creating and managing a social media calendar
Stoke to self-start and is comfortable in a fast paced environment, juggling multiple assignments on tight timelines
The ability to analyze data and develop strategic recommendations
An understanding of paid media planning and social ad units
Creatively strong with knowledge of creative/visual best practices and principles for social and digital projects
Extremely detail-oriented with project work
Amped about the Bonfire mission and client base and wants to grow with us (we love what we do, and we’re looking for a team member who will help stoke the fire)
