The Engine is Red | Business Development and Marketing Manager
Marketing
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Description
THE ROLE
Business Development + Marketing Manager (Full-time, Partial remote available), Santa Rosa, CA, Minneapolis, MN, or Austin, TX
WHAT TO EXPECT
We’re looking for an organized, solution-focused, energetic hybrid Business Development and Marketing Manager to foster strong client relationships and support the agency through both in-bound sales efforts and outbound marketing efforts.
The Business Development and Marketing Manager will be responsible for driving new business for the agency, focused on two key areas:
In-bound lead management
Currently, we get 0-4 new client inquiries per week. This position would be responsible for welcoming these new leads with warmth and enthusiasm. Shepherding them through the new business process from qualification through proposals. Working alongside project leaders to lead consults, prepare capabilities decks, draft budgets and proposals. Helping coordinate all internal and external meetings, key milestones, client communications, and CRM updates along the way. Focusing on an efficient prospecting journey, while forging the beginning of strong client relationships.
Agency promotion and marketing
In addition, this role will focus on creating and implementing marketing initiatives to promote the agency and its services to potential clients. This individual will work closely with the agency's leadership team to identify and vet new business opportunities and develop strategies to pursue them. They will also work closely with the agency's creative team to develop marketing materials and campaigns that effectively communicate the agency's value proposition. Currently the agency is working on significant website updates, fresh case studies, as well as new paid digital campaigns, email, social media, and directory listings. There is definite opportunity for awards submissions, new campaign ideas, content, and beyond.
Keys to Success
The ideal candidate will have a hunger to win, a natural desire to connect with people and build relationships, and the enthusiasm to be an epic hype-woman or man for our talented team. A dedicated, persistent team player who will ensure that we're always striving for excellence and transparency in the work for our clients and The Engine. We’re searching for a solution-oriented, individual who is able to enthusiastically drive the growth of the agency through varied channels.
Business Development
Own all inbound inquiries
Monitor inquiries and rapidly coordinate responses with key team members
Qualify new business leads based on scope, budget, and timelines
Manage internal teammates to make sure we deliver high-quality proposed project scopes on time and on brief
Lead communication with external contacts through email, phone, and video conferencing
Take the lead on all initial scheduling between internal stakeholders and external contacts
Coordinate with the Client Services team to pursue account expansion with existing accounts
Regularly check in on our current clients to temperature check how we are doing
Enthusiastically support and project manage RFP and Pitch opportunities from initial communication through submission
Partner with project leaders to take submissions across the finish line
Consistently maintain our CRM tool and Sales Forecast for the agency
Monitor industry trends and competitor activity to inform business development and marketing strategies
Once a project has been won, support the Client Services team by drafting contracts and proposals based on the needs of a specific client and project
Upon project completion, work with project leaders to plan for Case Study draft, social media posts, web updates, and any additional content asks necessary
Ensure our team provides a positive client experience from start to finish, always looking for ways to delight and engage client teams
There are no outbound sales requirements or cold calling required
Marketing Management
Develop and implement marketing strategies to promote the agency and its services
Coordinate with Digital Strategists to evaluate, plan, launch, and optimize digital marketing efforts on behalf of the agency, including but not limited to:
Search, programmatic advertising, paid social media, automated email campaigns
Maintain Agency’s social media platforms, email blasts, and thought leadership
Ensure our website is up to date and optimized on a regular basis by keeping a record of the following:
Case studies, staff bios, and capabilities
Explore thought leadership, PR, and event opportunities
Explore, recommend, and lead award submissions as needed
Attend industry events and conferences to network and promote the agency
Work with agency leadership on any special projects and new ideas as they arise
STRENGTHS WE LOOK FOR
Responsive: Time is of the essence in the pursuit of new business and your ability to respond quickly and thoughtfully is the No. 1 key to success.
Driven By Winning: You love to win and see those around you win, too. You have the hunger to go after potential opportunities and your mantra is Always Be Closing.
Confident, Friendly, + Approachable: You exude a humble confidence that builds trust with external and internal stakeholders. People want to work with you and be a part of your team.
Strong Communicator: You effectively and engagingly convey ideas, situations, and messages across verbal and written communications.
Hypeman/Hypewoman: You are everyone’s cheerleader. Give new leads an addictive client experience while bringing support to the internal team members throughout any project.
Intuition: So much of this business is people, and we need someone like you who has a great read of people and situations, the confidence to quickly qualify leads, and looks for solutions at every opportunity.
Collected: You thrive under the pressure of external and internal deadlines and prioritize the important deliverables while maintaining a positive and solution-focused attitude
QUALIFICATIONS
2-5 years of experience in business development and/or marketing, preferably in an advertising agency setting
A Bachelor’s degree in advertising, marketing, business, communications, or a comparable area of study is strongly desired, but not required
A baseline of industry knowledge with an understanding and awareness of the marketing and advertising landscape, trends, and key players
Strong communications skills, both written and verbal, with the ability to onboard a team with confidence and clarity
Enthusiasm, empathy, and ability to forge relationships with varied types of people (potential clients, vendors, partners, internal team members)
Momentum and responsiveness to drive inbound pursuits in a timely manner
Ability to multitask and reprioritize tasks and projects as potential leads come in
Project management and team communication skills to lead winning pursuits
Willingness to dig in and understand various subject matter and guide the team to clarity
Nice to Haves:
Previous experience running social media accounts for a brand or business
RFP Submission experience (timelines, deliverables, requirements)
Existing industry relationships
Previous sales experience
COMPENSATION AND BENEFITS
The target salary for this position is $65,000, plus full benefits and profit share. There is no sales quota, outbound sales metrics, as well as no sales-based commission for this role. Rather you will be eligible for the same benefits and profit share opportunity as the full team.
We offer competitive salaries, a healthy benefits package (medical, dental, vision, and life), 401k with matching contribution, annual cost of living salary adjustments, education reimbursement programs, 20 days of PTO (vacation and sick time), and 7 paid holidays.
We are a profit-share agency, dispersing up to 25% of total agency profits to the team each quarter. For the 2022 year, most fully vested employees received approximately 10% of their salary in profit share payments. Each year we strive to improve our offering and take care of our team.
The Engine is Red is committed to creating a diverse and welcoming workplace with opportunities for all. BIPOC, women, marginalized communities, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.
A DIFFERENT MODEL, A STRONG CULTURE.
The Engine is founded on the belief that the “necessary evils” of our industry aren’t truly necessary. While we focus on a traditional creative offering across brand, campaign, digital, and beyond, we thrive under a different business model. A model built on deep collaboration and transparency with our clients and peers, on building tight-knit teams empowered to drive their best work forward. We have no timesheets, traffic meetings, bloody PowerPoints of edits, and aim for no late nights or weekends. We focus on a culture of kindness, empathy, and passion for the work we do.
Recent Engine Team Excerpts from the 2021 AdAge Best Places to Work assessment:
“I am given a space that breeds creativity, given the most talented group of people to work with, and am treated with respect each and every day. I truly feel as if my company cares about me as a full person, and I feel as if I have the chance to do the best work of my life here.”
“Leadership listens to and respects employees as PEOPLE. I have never worked at a company who invests in and appreciates their employees as much as The Engine is Red. They set the bar incredibly high, and their devotion to their employees' health and happiness is what makes the decision to invest back in them so effortless.”
“This organization is always looking to be its best. The leadership is constantly seeking sustainable growth, and it feels like they're doing it for the good of the team. We are always informed on big changes and brought into the loop as often as possible. We are asked for feedback and offered as much individual coaching as we want. There is a sense that the organization cares deeply about its employees and loves seeing them grow. We also have a great structure in place that helps make really hard projects feel feasible. I feel supported and like I'm learning so much on our projects. On the other side, clients love working with us. This gives me a sense of pride knowing we are doing a good job with their work and making it a great experience for them. I feel we make an impact for them and with them. I also love the clients we choose to engage with—I have never felt like we worked with a company that didn't align with our values. Additionally, I feel like if a client disrespected me or a team member, leadership would swiftly take action. I feel safe and respected. There are also just generally great perks. I feel I can take PTO and still be supported. I love our office and the activities we do to bond as coworkers. The office environment is supportive and uplifting. We generally approach things with as much fun and as little stress as we can manage. I've never experienced anything quite like this.
ABOUT THE ENGINE
The Engine is a tribe of creators and strategists, builders and collaborators, learners and savants. Over the past thirteen years, we have built a strong reputation for collaborating with our clients to push the boundaries and create inspiring work.
We believe the best work comes from an empowered and independent team, free to drive their projects in their own way. We trust each other, knowing that each of us is talented, honest, and dedicated. We believe life outside of the studio is a deep source of inspiration, rest, and drive.
We insist on having fun and aspire to create ground-breaking work together. We seek exceptional talent that believes in joining a passionate, egoless team that is building something bigger than themselves.
We’ve created a culture of trust, transparency, and empowerment. We have found creatives who prefer to self-lead and drive projects, thrive here. Curious minds who like to question the status quo, dive beyond the obvious and push themselves forward. Optimistic realists, who face challenges eyes-wide-open, and believe there is a way.
Our clients range from Fortune 500 companies to start-ups, regional players, and non-profits—from wine and food to energy and biotech. While media and industry vary, they share a set of values: a strong drive to break through and create something new, and a desire to work deeper with their agency.
The Engine is independently owned, and shareholder free. The past few years have been a strong growth season for us, and 2023 is on track to grow even more. Especially if you join the team 😉.
