ArcStone | Paid Specialist / Digital Marketer

Digital Marketing

This job post has expired

Type Of Work:
Date Posted:
January 18, 2022


ArcStone is looking for a Paid Specialist to manage pay-per-click (PPC) marketing activities.

The Paid Specialist will manage all paid search campaigns on Google, Bing, as well as paid social media campaign activity. This PPC Specialist will effectively manage the paid search budget and work with the marketing team to successfully execute client campaign goals.

*Review monthly reports with clients.
*Attend weekly and monthly client calls to provide updates on campaign performance.
*Manage multiple clients’ expectations, strategies, budgets, and conversions.
*Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
*Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
*Optimize copy and landing pages for paid search marketing campaigns
*Perform ongoing paid keyword discovery, expansion, and optimization
*Research and analyze competitor paid strategies

*Google Ads Certification
*Proven SEM experience and success managing PPC campaigns across Google, LinkedIn, BingAds, *Facebook, and Instagram
*Well-versed in performance marketing, conversion, and online customer acquisition
*Up-to-date with the latest trends and best practices in search engine marketing
*Experience with Google Analytics
*Strong analytical skills and experience generating SEM reports

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